ALwrity Resources for Marketers

Discover how I use Google Trends and AI Search with Exa to research content ideas, understand trends, validate topics, and build a practical content research workflow.

Google Trends can be more than a tool for checking what’s trending. In this practical guide, I explore how it can help with content research through real examples, from seasonality and related searches to Breakout queries, category filters, search types, and keyword validation.

I used to think researching an article meant simply finding information about a topic. After researching my YouTube article, I realized that good research starts much earlier—with finding the right problem, understanding the audience, and checking whether the topic is worth writing about.